Most people in the film industry agree that the audience of a tentpole film on opening night is a good indicator of its target audience and who will see it over the full theatrical run. Well, this is arguable; Star Wars: The Force Awakens actually demonstrated a dramatic evolution of its audience over a week.
What if this phenomenon was not an exception but the rule? Would film studios design their marketing plans in the same fashion when knowing how to maximize their return on investment post-release?Research overviewPress release
Movio Media aggregates data across North America to provide film distributors and studios comprehensive market data on the behavior of typical moviegoers, crucial audience insights and innovative campaign solutions.
With Movio Media, you can access both the largest sample of typical moviegoers in North America as per standard industry demographics benchmarks; and engage with active cinema loyalty members to drive brand awareness and reward moviegoers who watched your movie.Movio Media overview
A devout film-lover, Palmer has a grand vision for Movio "to revolutionize the way the film industry interacts with moviegoers".BioPhoto
Movio is the global leader in marketing data analytics and campaign management software working with leading cinema exhibitors, film distributors and studios.
Movio is a company of Vista Group International Ltd (NZX/ASX:VGL), which brings a comprehensive film industry software offering.
CMO at Regal Entertainment Group