Getting to the heart of moviegoers

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Designed for movie marketers

Movio Cinema offers a comprehensive film-centric solution with Movio Analytics and Movio Campaign integrated modules. You can now tailor Movio Cinema to your needs with extension Modules to scale up with your loyalty program requirements

Benefits

Analyse and Segment

Watched “The Martian 3D” Went to “CinemaCo Multiplex theatre” Watched “X-Men: Apocalypse Trailer on YouTube” Are between “25” and “30” years old Add another filter I want to find people who

By combining Big Data with Customer Intelligence, Movio Analytics will help you cast your audience – so you know who you're talking to and what pushes their buttons. Data is fed into Movio Analytics from multiple sources, which you can profile, sort and combine using over 120 film centric filters to create literally millions of unique target audiences.

Master Campaign Management

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Movio Campaign's intuitive user interface and editing suite allows a non-technical marketer to design and execute a highly targeted campaign in less than 15 minutes, via HTML email, mobile or social media. Also, Movio Campaign will randomly remove a statistically significant control group from the target audience of your campaign.

Maximise ROI

How well did my campaign perform? Control Group Return on Investment Target Group Visitation Rate 11.87% 16.12% Average Box Office Spend £10.72 £11.05 Average Admissions 1.84 £ 13,887 2.21 +35.80% +3.07% +20.10%

Maximize ROI

Movio Cinema measures all transactions post-campaign – so you know exactly how effective each campaign is in dollar terms, in real-time, by comparing the performance of targeted audiences to the control group. Movio Campaign reporting also includes all industry standard email and SMS delivery metrics, including clicks, links, open rates and deliverability.

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Extension Modules

With the Social Connect extension module, interactions with your social media channels flow into Movio Cinema and enable further segmentation and targeting. This expands insights by providing a single view of your customers across multi-channels.

Social action insights provide frequent, dynamic, and actionable data that can be utilized to grow your social media audience, and start meaningful conversations with your members.

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The SMS Connect extension module gives you the ability to deliver highly targeted SMS messages in minutes, and track redemption and performance for every campaign.

Compliant with the most rigorous legislation requirements, the SMS Connect Opt-in Manager allows you to preserve the preference and choice of your members wishing to receive SMS communications, with a double-opt in process.

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Customer Testimonials

"Put simply, Movio ensures our offers match the interests of our guests creating a better movie-going experience"

Roland Rowell, Vue

Roland Rodriguez

CEO at Marcus Theatres

"We’re not sending more e-mails, but rather running smarter and more effective campaigns."

Jim Partington, Cineplex

Jim Partington

Director, Loyalty and Digital Marketing at Cineplex

"Movio Cinema creates an ecosystem that will leverage a real-time, single customer view from multiple sources."

Dominic Rowell, Vue

Dominic Rowell

Commercial Director at Vue

"This partnership gives us the ability to connect guests with the information and promotions they are most likely to love."

Stephen Colanero, AMC

Stephen Colanero

Chief Marketing Officer at AMC

From our Blog

White Paper: Mastering Cinema Marketing Campaigns

Based on research conducted and presented by Movio Expert Sarah Lewthwaite (Strategic Partnerships Director, EMEA), Mastering Cinema Marketing Campaigns is a comprehensive white paper, focusing specifically on the ways that Movio Cinema...

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