With Top Gun: Maverick’s soaring success, breaking the $1B barrier and shattering records for Tom Cruise, we took a close look at the audience that made it happen, and the three key standouts that contributed to its enormous success.
With Top Gun: Maverick’s soaring success, breaking the $1B barrier and shattering records for Tom Cruise, we took a close look at the audience that made it happen, and the three key standouts that contributed to its enormous success.
At Movio, emphasis on collaboration in engineering has made us more communicative, broadened our understanding of each others’ work, improved the work we produce, and made it all more enjoyable.
We spoke with Steve Davis, Exhibition Director of Digital Cinema Media (DCM) about cinema advertising, its future, and the payoff and impact it has compared to other forms of advertising.
We wanted to take a look at the opening weekend audiences from the top 10 films from 2021 and crown our own winners. Take a look at our 2021 Movio Audience Awards.
How Moviegoer Data, Benchmarks, And Targeting Has Shifted For 2022
Moviegoer data is at an all-time premium, and having the ability to target an audience that has felt comfortable returning to cinemas post-shutdown is essential to getting people in seats.