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Marketing

Premiumising Cinema Experience with Nic Robin

Overseeing marketing content and sales, Nic Robin of Village Australia is well positioned to know what moviegoers expect and look for from exhibitors today, not just in terms of films, but services and facilities that are key to the ‘premiumisation of cinema’.

28 Sep  · 15 min read
Patrick Hanna
None
Insights

Flying High With Top Gun: Maverick

With Top Gun: Maverick’s soaring success, breaking the $1B barrier and shattering records for Tom Cruise, we took a close look at the audience that made it happen, and the three key standouts that contributed to its enormous success.

18 Jul  · 10 min read
Patrick Hanna
None
Technology

Collaborative Engineering at Movio

At Movio, emphasis on collaboration in engineering has made us more communicative, broadened our understanding of each others’ work, improved the work we produce, and made it all more enjoyable. 

22 Jun  · 10 min read
Paul Ellis
None
News

Vista Group Appoints Two Senior Executives To Top Roles

Promotions aimed at strengthening client relationships and boosting innovation.

13 Jun  · 10 min read
Movio
None
Marketing

The New Frontiers Of Cinema Advertising

We spoke with Steve Davis, Exhibition Director of Digital Cinema Media (DCM) about cinema advertising, its future, and the payoff and impact it has compared to other forms of advertising.

04 May  · 10 min read
Movio
None
Insights

Oscars® Night: Turning Nominations Into Box Office

Awards season can have an interesting influence on moviegoer behaviour, we take a look at how you can turn that into box office.

15 Mar  · 15 min read
Christine Rizzolo and Grace Furniss
None
News

Renewed Movio Contract Paves Way For Ground-Breaking Data Integration At Village Cinemas

Movio has signed a three-year deal with Australian cinema chain Village Cinemas.

02 Mar  · 10 min read
Movio
None
Marketing

The 2021 Movio Audience Awards

We wanted to take a look at the opening weekend audiences from the top 10 films from 2021 and crown our own winners. Take a look at our 2021 Movio Audience Awards.

02 Mar  · 5 min read
Movio
None
Insights

How Moviegoer Data, Benchmarks, And Targeting Has Shifted For 2022

Moviegoer data is at an all-time premium, and having the ability to target an audience that has felt comfortable returning to cinemas post-shutdown is essential to getting people in seats.

23 Feb  · 10 min read
Patrick Hanna
None

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