2018 has been a landmark year for Movio. We've had such immense success with our clients and products, launching and partnering with more than any year before. Our mission to connect every moviegoer with their ideal movie has reached incredible heights this year, and we're enormously proud of the 2.2 billion moviegoer connections we've made alongside our exhibitor and studio partners.
Last week, we shared a behind-the-scenes look at 2018 amongst the Movio Crew, and now we're shifting that focus to the outward success we've had over the past 12 months. Take a look at our jam-packed victory timeline below, plus what the four leaders of our business have to say about the year passed.
Launched Movio Media campaigns in the UK
We announce our partnership with Viacom Vantage, aimed at transforming the way studios market to moviegoers
Movie Insights With Propensity is released
We strengthen our position on data security with GDPR coming into effect
Vista Group signs Japan’s largest cinema chain, Aeon Entertainment Co Ltd
We launch Weekend Insights: a new resource showcasing the top movie choices for moviegoing audiences at the box office every weekend
Movio Cinema’s first client in France is signed: innovative French cinema group, CineMovida
Using STX data, we prove that Movio Media segmentation and targeted campaign solutions drive 3x higher conversion rates
We expand our relationship with Cinemark Holdings, elevating our market leadership position in Latin America
The audience behind some of the year’s top horror movie hits are unmasked by our data science team
We launch Dynamic Content: a module which allows for effortless campaign personalization on a scale never seen before
A total of 35 digital marketing campaigns and 50 direct email campaigns are sent for some of the biggest movies of the year through Movio Media
Movio Cinema presence grows to 53 countries with 2.2 billion connections
To conclude a successful year, we asked our leaders to provide their final word on the highlights of 2018.
"We've launched a number of incredible pieces of innovation this year, including what I deem to be the most impressive thing since introducing Movio Cinema: Audience Insights. The outputs of this have been nothing short of remarkable; targeting people with a high propensity to watch a film has proven immensely effective, and our cinema and studio partners have been experiencing huge success. Another key highlight for me has been the launch of Dynamic Content in Email. We've made every single image inside the email template dynamic, so hypothetically, 100,000 moviegoers can all receive a truly unique and personalized email. I think that's really special."
William Palmer, Chief Executive
"A key highlight for me has been the introduction of Movio Cinema’s game-changing AI-driven propensity algorithms. Exhibitors can automatically allocate the best movie for each member from those currently showing or coming soon to their theaters, as well as segment the audience for one movie based on how likely each moviegoer is to see it. We also enhanced our email campaign capabilities to systematically insert propensity-driven movie recommendations into emails allowing hyper-personalized communications on a scale never seen before."
Matthew Liebmann, Global President, Movio Cinema
"It's been inspiring to see our studio clients embrace Movio’s data and technology in a variety of innovative ways this year. From greenlighting films to media planning to connecting with moviegoers based on their behavior, to measuring the effectiveness of their marketing investment using actual ticket purchase data, it's rewarding to see Movio's impact. I can’t wait to see what 2019 holds…"
Craig Jones, Chief Commercial Officer
"2018 has been a banner year for Movio in EMEA. Our region now supports 23 cinema chains spanning 28 different countries with our Movio Cinema products. Movio Media was launched this year in the United Kingdom and we have started forming partnerships with numerous film studios and distributors in this market. An overarching theme for this past year has also been our focus on data protection. Movio took a leadership role in helping our European clients navigate the complexities of GDPR and as a company, we continue to put a great deal of focus on our data security practices."
Sarah Lewthwaite, Managing Director & Senior Vice President, EMEA
From everyone at Movio, thanks for an incredible year! We hope you have an amazing holiday with your families, and we're looking forward to seeing you all in 2019.