At Movio, emphasis on collaboration in engineering has made us more communicative, broadened our understanding of each others’ work, improved the work we produce, and made it all more enjoyable.
We spoke with Steve Davis, Exhibition Director of Digital Cinema Media (DCM) about cinema advertising, its future, and the payoff and impact it has compared to other forms of advertising.
We wanted to take a look at the opening weekend audiences from the top 10 films from 2021 and crown our own winners. Take a look at our 2021 Movio Audience Awards.
How Moviegoer Data, Benchmarks, And Targeting Has Shifted For 2022
Moviegoer data is at an all-time premium, and having the ability to target an audience that has felt comfortable returning to cinemas post-shutdown is essential to getting people in seats.
As we look back on 2021, our teams' innovations, positive shifts in the industry as moviegoers returned, and new ways of seeing the people behind the box office numbers all rise to the surface as our highlights.