Blog

A Day In The Life With Natalie Hoo

Natalie, our wonderful People & Culture Advisor, takes us through what a day in the life of her work looks like as she supports people all across Vista Group!

How To Elevate Your Movie Marketing: Behavioural vs. Demographic Data

Vista Group Companies, Movio And Numero, Launch 'Behind The Screens' Industry Podcast

Podcast Will Showcase Unique Industry Insights, Experience and Thought Leadership.

Identifying Returning Moviegoers With Machine Learning

We wanted to identify those moviegoers most likely to return to the cinema during (and after) the pandemic.

The New Superhero Of Advertising: First-Party Data

We take you through the key recent changes, the data landscape and the next steps you can take!

All Versus The Many: An Omnichannel Update For Movie Marketers

We take another look at what omni and multichannel marketing is, and what it looks like in 2021.

Disrupting The Disruptors: Our New Data Science Production Workflow

How we're bridging the divide between our data science team and the engineering unit running our products.

Attracting New Audiences: Behind Event Cinema In The UK

We breakdown who attended some of the most popular events from the UK box office in 2020.

Leading Studio Finds Its Action-Thriller Audience With Movio

Discover how this studio used our AI-driven tools to yield maximum marketing efficiency.