Summer is an interesting time at the box office, with film offerings from every genre. This year, moviegoers have been spoilt for choice with blockbusters including action-packed Ant-Man, family-favourite Hotel Transylvania 3, and the star-studded Mamma Mia! sequel. Optimizing success with such a diverse mix of films starts with data and a strong understanding of each audience. We spoke to CNBC to discuss one of the most interesting summer box office weekends of July, and analyzed the segments likely to make up the audience for movies in cinema that weekend.
July 20th is an optimum weekend where all audiences are catered for, and both cinemas and studios should be in a position to perform. Download the full set of insights below.