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Transforming The Way Studios Reach Moviegoers With Viacom

Sharing the right message with the right audience at the right time is no longer a difficult feat for studio marketers. Movio have partnered with multinational media company Viacom to make ultra-targeted advertising a simplified task for those in the movie marketing sphere.

Movio Chief Executive, Will Palmer, and CCO, Craig Jones, recently flew to New York to meet with Viacom’s EVP of Advanced Advertising, Bryson Gordon, and shed light on the collaboration. Check out the interview below where the trio discuss the current state of film advertising, how data is set to revolutionize this practice and what the partnership means for studios.

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