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#AskMovio The Power of Personalization

In episode two Will Palmer,  Movio CEO,  is talking all about personalization.

Integrating your customer analytics with your campaign management will allow you to harness the power of personalization.

Using a mass email with the traditional newsletter receives an average open rate is 2 - 12%, but when personalized content is used it can result in open rates of 30 - 70%!

The Power of Personalization

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