This month I am excited to introduce you to the latest addition to our Movio Media offer, the film market research platform.
We launched Movio Media earlier in the year, aggregating anonymous transactional and behavioral data from our exhibitor partners. So far five studios have been using the platform for innovative campaigns, engaging with moviegoers at different times of a film release cycle. These have proved very successful, however, designing the definitive film market research platform was on top of our minds.
The Movio Media film market research platform profiles hundreds of thousands of typical US moviegoers amongst over 20 million avid moviegoers. It is the largest film market research platform in North America and it represents the typical movie-going audience as per standard industry demographics benchmarks. This new platform is now live with National CineMedia (NCM) already using it!
I’ll give you a sneak peak into how it works with the video below.