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Insights

What The Data Says: Who Was Watching This Summer's Blockbusters

The summer blockbuster season is now over and there’s been plenty of talk about how it stacked up. Revenue aside, the main question is: who was watching this season’s movies?

20 Sep  · 5 min read
Jon Campbell and Dr Bryan Smith
None
Insights

Wonder Woman: Anatomy of a Record-Breaking Audience

Movio Chief Data Scientist, Dr Bryan Smith, conducted an audience evolution report on the highly-anticipated, female-fronted action film Wonder Woman. Take a look at the results.

04 Jul  · 5 min read
Dr Bryan Smith
None
Insights

The 50+ Moviegoer: An Industry Segment That Should Not Be Ignored

AARP and Movio present their findings of the 50+ moviegoer, and how they are impacting the movie Box Office.

10 Apr  · 5 min read
Dr Bryan Smith
None
Marketing

Speed And Accuracy: Peter Beguely And Dr Bryan Smith Discuss The Power Of Movie Insights

We sat down with Movio’s CPO, Peter Beguely, and Chief Data Scientist, Dr Bryan Smith, to find out about Movio's latest module, Movie Insights.

04 Apr  · 5 min read
Dr Bryan Smith and Peter Beguely
None
Insights

Movio Media Shows Horror Films Aren’t So Scary For Box Office

Horror films have received a great deal of publicity this year, with several making large box office returns off of relatively small budgets.

28 Oct  · 5 min read
Dr Bryan Smith
None
Insights

Breaking the Blockbuster Code: Audience Evolution Patterns Revealed

This white paper reveals hard evidence that tentpole audiences evolve over time, with the results challenging movie marketers to re-think how tentpole moviegoers behave.

16 Mar  · 5 min read
William Palmer and Dr Bryan Smith
Breaking the Blockbuster Code: Audience Evolution Patterns Revealed
Insights

What Women Want: Unlocking Incremental Box Office Revenue

Will Palmer takes a close look at the importance of targeting women with cinema marketing during his presentation at TheGrill 2015 in LA. 

11 Oct  · 5 min read
William Palmer and Dr Bryan Smith
What Women Want: Unlocking Incremental Box Office Revenue

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