Explore Blog
Marketing

RFM Segmentation for Effective Email Marketing Strategies

We explore what RFM modelling is, why it is so effective, and how you can use it to get moviegoers into your cinema.

16 Jul  · 10 min read
Matthew Liebmann and Dr Karthik Subra
None
Marketing

Movio and Movie Marketers: The Ultimate Dynamic Duo

Our latest cutting-edge innovation, Dynamic Content for Email, allows movie marketers to harness our advanced Propensity Algorithm™.

24 Oct  · 10 min read
Matthew Liebmann
None
Marketing

Movio View: Four Steps To Cinema Marketing Success Pt II

In the second blog of the series, Movio Cinema's Global Cinema and Head of Product share the last of their four tips for cinema marketing success.

11 Jul  · 10 min read
Matthew Liebmann and Ryan Scott
None
Marketing

Movio View: Four Steps To Cinema Marketing Success, Pt I

In the first of this two-part series, Movio Cinema's Global President and Head of Product discuss sending the right message at the right time.

02 Jul  · 10 min read
Matthew Liebmann and Ryan Scott
None
Marketing

5 Ways To Harness Your Frontline Loyalty Team

In-house expert, Matthew Liebman, shares tips for harnessing your frontline loyalty team to see great cinema loyalty.

27 Feb  · 5 min read
Matthew Liebmann
None
Insights

The New Wave Of Movie Marketing

Introducing our Propensity Algorithm! Dr Bryan Smith and Matthew Liebmann discuss our latest data innovation.

30 Jan  · 5 min read
Dr Bryan Smith and Matthew Liebmann
None
Marketing

Finding Moviegoers In The Numbers: Exhibition and Home Entertainment

In part two of this series, we examine the use of member data in exhibition and home entertainment.  

10 Oct  · 5 min read
Matthew Liebmann
None
Marketing

Behavioral Targeting Triggers Customer Engagement

Matthew Liebmann was recently interviewed by Loyalty360 about behavioral data and customer engagement. Check out the interview here. 

13 Sep  · 5 min read
Matthew Liebmann
None
Marketing

Finding Moviegoers In The Numbers: Production and Distribution

In this two-part series, we look at the use of data in the movie industry's value chain; the first being for production and distribution.

29 Aug  · 5 min read
Matthew Liebmann
None

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