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Insights

The Impact of Concession Discounts on Moviegoer Spend

In collaboration with two exhibitors in the US, Movio embarked on a trial to test the efficacy of concession discounts in affecting moviegoer behaviour.

03 May  · 5 min read
Movio
The Impact of Concession Discounts on Moviegoer Spend
Insights

Finding Box Office Boosts From Oscars® Nominations

With insights from Movio's Research Console, we have highlighted key elements of the Oscar® nominees' audences so exhibitors can leverage those nominated titles for greater box office returns.

27 Feb  · 10 min read
Patrick Hanna
None
Insights

Discovering 2022's Horror Audience

With Halloween knocking at the door, we took a closer look at the audiences that Horror movies attract.

26 Oct  · 5 min read
Movio
Discovering 2022's Horror Audience
Insights

Flying High With Top Gun: Maverick

With Top Gun: Maverick’s soaring success, breaking the $1B barrier and shattering records for Tom Cruise, we took a close look at the audience that made it happen, and the three key standouts that contributed to its enormous success.

18 Jul  · 10 min read
Patrick Hanna
None
Insights

Oscars® Night: Turning Nominations Into Box Office

Awards season can have an interesting influence on moviegoer behaviour, we take a look at how you can turn that into box office.

15 Mar  · 15 min read
Christine Rizzolo and Grace Furniss
None
Insights

How Moviegoer Data, Benchmarks, And Targeting Has Shifted For 2022

Moviegoer data is at an all-time premium, and having the ability to target an audience that has felt comfortable returning to cinemas post-shutdown is essential to getting people in seats.

23 Feb  · 10 min read
Patrick Hanna
None
Insights

Shang-Chi And The Audience That Made It Legendary

We wanted to take a look at which US moviegoers returned to cinema and made the title such a successful theatrical release.

18 Oct  · 10 min read
Movio
None
Insights

Weekend Insights: Timely Moviegoer Analysis For The Entire Industry

We've relaunched our Weekend Insights, now with more data to help you determine how best to spend your marketing dollars.

13 Oct  · 10 min read
Movio
None
Insights

Get Up To Speed With Behind The Screens

If you haven't listened to Behind the Screens yet, get everything you've missed from our first epsiodes here

21 Jul  · 10 min read
Patrick Hanna
None

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