Insights

Captain Marvel: The Audience Powering The Marvellous Superhero hit

We compare Captain Marvel’s audience to that of male-fronted Captain America: Civil War and female-fronted Wonder Woman.

20 Mar  · 5 min read
Zachary Burkert

Insights

What Men Want: Deciphering The Audience Behind The Rom-Com

Who wanted to watch What Men Want? We follow the audience evolution of the flipped remake.

06 Mar  · 5 min read
Movio

Insights

An Evolution Of The Oscar® Best Picture Audience

We explore whether the increase in diversity among films being nominated for Best Picture has had any impact on audiences.

19 Feb  · 5 min read
Zachary Burkert

Insights

Bohemian Rhapsody: An Evolving Audience And Champion Hit

We analyze the success and audience of box office champion Bohemian Rhapsody. 

21 Nov  · 5 min read
Movio

Insights

Unmasking Horror Moviegoing Audiences

With Halloween just around the corner, we took a closer look at Horror movies and the audiences they attract.

28 Oct  · 10 min read
Movio

Insights

A Simple Favor: A Simple Audience, Or One With A Twist?

We examine the audience of genre-bending A Simple Favor to discover how the audience evolved over time.

09 Oct  · 5 min read
Dr Bryan Smith

Insights

Reaching The Right Audience With STXFilms And Movio Media

In this case study, we show how STXFilms leveraged Movio Media’s moviegoer data and marketing solutions to increase ticket purchases.

18 Sep  · 5 min read
Movio

Insights

Mamma Mia: Which Moviegoers Went...Again?

Movio Chief Data Scientist, Dr Bryan Smith takes a closer look at the audience behind the successful sequel Mamma Mia: Here We Go Again!

09 Aug  · 5 min read
Dr Bryan Smith

Insights

Deadpool 2: Who Did The Unlikely Superhero Resonate With?

In this Audience Evolution Report, we place the Deadpool 2 audience under a microscope. Who was watching?

11 Jun  · 5 min read
Dr Bryan Smith

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