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Insights

The Impact of Concession Discounts on Moviegoer Spend

In collaboration with two exhibitors in the US, Movio embarked on a trial to test the efficacy of concession discounts in affecting moviegoer behaviour.

03 May  · 5 min read
Movio
The Impact of Concession Discounts on Moviegoer Spend
Insights

Why Diverse On-Screen Representation Drives Cinema Audiences

In our latest White Paper we explore whether what is shown on screen affects who shows up in the audience.

22 Sep  · 15 min read
Movio
None
Insights

The Diversity Demand: Securing The Future Of Moviegoing

The results are clear: Representation matters.

24 Oct  · 5 min read
Zachary Burkert and Marcy Kelly
None
Insights

The New Wave Of Movie Marketing

Introducing our Propensity Algorithm! Dr Bryan Smith and Matthew Liebmann discuss our latest data innovation.

30 Jan  · 5 min read
Dr Bryan Smith and Matthew Liebmann
None
Insights

The 50+ Moviegoer: An Industry Segment That Should Not Be Ignored

AARP and Movio present their findings of the 50+ moviegoer, and how they are impacting the movie Box Office.

10 Apr  · 5 min read
Dr Bryan Smith
None
Marketing

The Secrets To A Successful Cinema Loyalty Program

Movio Experts Sarah Lewthwaite and Matthew Leibmann share some insights at the aspects that create a successful cinema loyalty program.

13 Sep  · 5 min read
Sarah Lewthwaite and Matthew Liebmann
None
Insights

Understanding Millennial Moviegoers: A Data-Driven Playbook

As the largest aggregator of cinema loyalty data in the world our data science team have analyzed Millennials’ behavior.

21 Jun  · 5 min read
Movio
None
Insights

Breaking the Blockbuster Code: Audience Evolution Patterns Revealed

This white paper reveals hard evidence that tentpole audiences evolve over time, with the results challenging movie marketers to re-think how tentpole moviegoers behave.

16 Mar  · 5 min read
Dr Bryan Smith
Breaking the Blockbuster Code: Audience Evolution Patterns Revealed
Marketing

Mastering Cinema Marketing Campaigns

Movio Expert Sarah Lewthwaite presents her research on Mastering Cinema Marketing Campaigns to create this white paper.

12 Jan  · 5 min read
Sarah Lewthwaite
None

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