InsightsWhy Diverse On-Screen Representation Drives Cinema AudiencesIn our latest White Paper we explore whether what is shown on screen affects who shows up in the audience. 22 Sep · 15 min read Movio
InsightsThe Diversity Demand: Securing The Future Of MoviegoingThe results are clear: Representation matters. 24 Oct · 5 min read Zachary Burkert and Marcy Kelly
InsightsThe New Wave Of Movie MarketingIntroducing our Propensity Algorithm! Dr Bryan Smith and Matthew Liebmann discuss our latest data innovation. 30 Jan · 5 min read Dr Bryan Smith and Matthew Liebmann
InsightsThe 50+ Moviegoer: An Industry Segment That Should Not Be IgnoredAARP and Movio present their findings of the 50+ moviegoer, and how they are impacting the movie Box Office. 10 Apr · 5 min read Dr Bryan Smith
MarketingThe Secrets To A Successful Cinema Loyalty ProgramMovio Experts Sarah Lewthwaite and Matthew Leibmann share some insights at the aspects that create a successful cinema loyalty program. 13 Sep · 5 min read Sarah Lewthwaite and Matthew Liebmann
InsightsUnderstanding Millennial Moviegoers: A Data-Driven PlaybookAs the largest aggregator of cinema loyalty data in the world our data science team have analyzed Millennials’ behavior. 21 Jun · 5 min read Movio
InsightsBreaking the Blockbuster Code: Audience Evolution Patterns RevealedThis white paper reveals hard evidence that tentpole audiences evolve over time, with the results challenging movie marketers to re-think how tentpole moviegoers behave. 16 Mar · 5 min read Dr Bryan Smith
MarketingMastering Cinema Marketing CampaignsMovio Expert Sarah Lewthwaite presents her research on Mastering Cinema Marketing Campaigns to create this white paper. 12 Jan · 5 min read Sarah Lewthwaite
InsightsWhat Women Want: Unlocking Incremental Box Office RevenueWill Palmer takes a close look at the importance of targeting women with cinema marketing during his presentation at TheGrill 2015 in LA. 11 Oct · 5 min read William Palmer and Dr Bryan Smith