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The New Wave Of Movie Marketing

Introducing our Propensity Algorithm! Dr Bryan Smith and Matthew Liebmann discuss our latest data innovation.

30 Jan  · 5 min read
Dr Bryan Smith and Matthew Liebmann
None
Insights

The 50+ Moviegoer: An Industry Segment That Should Not Be Ignored

AARP and Movio present their findings of the 50+ moviegoer, and how they are impacting the movie Box Office.

10 Apr  · 5 min read
Dr Bryan Smith
Whitepaper: Understanding 50-plus Moviegoers
Marketing

The Secrets To A Successful Cinema Loyalty Program

Movio Experts Sarah Lewthwaite and Matthew Leibmann share some insights at the aspects that create a successful cinema loyalty program.

13 Sep  · 5 min read
Sarah Lewthwaite and Matthew Liebmann
None
Insights

Understanding Millennial Moviegoers: A Data-Driven Playbook

As the largest aggregator of cinema loyalty data in the world our data science team have analyzed Millennials’ behavior.

21 Jun  · 5 min read
Movio
None
Insights

Breaking the Blockbuster Code: Audience Evolution Patterns Revealed

This white paper reveals hard evidence that tentpole audiences evolve over time, with the results challenging movie marketers to re-think how tentpole moviegoers behave.

16 Mar  · 5 min read
William Palmer and Dr Bryan Smith
None
Marketing

Mastering Cinema Marketing Campaigns

Movio Expert Sarah Lewthwaite presents her research on Mastering Cinema Marketing Campaigns to create this white paper.

12 Jan  · 5 min read
Sarah Lewthwaite
None
Insights

What Women Want: Unlocking Incremental Box Office Revenue

Will Palmer takes a close look at the importance of targeting women with cinema marketing during his presentation at TheGrill 2015 in LA. 

11 Oct  · 5 min read
William Palmer and Dr Bryan Smith
None
Marketing

Successfully Target Your Campaigns

Reporting on the success of loyalty campaigns has traditionally been a complex and difficult task for cinema marketers. Movio Cinema simplifies it.

14 Jul  · 5 min read
Ingrid Grenar
None

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