Taking a broad look at the aspects that create a successful cinema loyalty program Movio Experts Sarah Lewthwaite and Matthew Leibmann share some insights in this white paper. Sarah starts by looking at the 'full picture' of loyalty. Many companies neglect to see that a loyalty program can be an important tool across their entire organization. This holistic approach advises companies how to expand beyond their marketing plan to every division in the organization.
Matthew knows that cinema loyalty is about people, so his tips harnessing your frontline loyalty team emphasizes that a loyalty program must be more than a card and a database. It should focus on the people on both sides of the box office counter.
Finally, he stresses the importance of a fair exchange between a cinema exhibitor and it’s loyalty members in the section 'You’ve got to give to get'.