24th September 2018, London – Movio has today announced a new three-year partnership with innovative French cinema group, CineMovida, to increase audience attendance across its cinemas nationwide.
The first roll-out of its kind in France, CineMovida will use ‘Movio Cinema’ - Movio’s data analytics and campaign management product - to better personalise marketing communications and target customers with more relevant content, ultimately aiming to increase ticket sales and movie attendance by connecting audiences with their ideal movie.
Stephan Michè, Secrétaire Général, Groupe SNES – CineMovida commented: “Our audiences are at the heart of everything we do and to be able to have a better understanding of their needs and preferences is invaluable. Movio’s dedication to ensuring our implementation has run smoothly, along with their expertise and advice to help us get the most from the products, has been vital. We look forward to seeing what we can achieve together in the future.”
Movio Cinema provides actionable moviegoer behavioural insights and measurable campaign solutions for the cinema industry. Through combining big data with customer intelligence, Movio Cinema allows cinema marketers to build a detailed, comprehensive view of their audiences and execute a targeted, relevant and creative marketing campaign, in under 15 minutes.
While CineMovida will fully launch Movio Cinema in October alongside its new consumer loyalty programme, the cinema chain has already started using Movio to improve the personalisation of their weekly member e-newsletters with Movio Cinema’s advanced segmentation tools.
Sarah Lewthwaite, Managing Director & SVP, EMEA, Movio commented: “We are delighted to welcome CineMovida as our latest partner while we embark on this new journey into the French market. The French cinema industry is renowned for its creative vibrancy and with so many great films on the horizon, we look forward to working with CineMovida to connect moviegoers with the right films for them.”