Explore Blog

How Loyalty Campaigns Enhance Visitation

Producing long-term sustainable visitation frequency increases with data-driven marketing campaigns.

Email marketing campaigns are a key pillar of engagement with moviegoers, but directly attributing their effects on moviegoer behaviour often goes unnoticed.

In a recent long-term study partnered with one of the leading cinemas in the UK & Ireland, Movio sought to measure exactly how much impact data-driven email campaigns can have on driving long-term sustainable changes in visitation frequency.

For an entire year, we followed 100,000 of the exhibitor’s marketable loyalty members, seeking to discover whether data-driven marketing campaigns could:

  • Increase the frequency of moviegoer visits?
  • Increase the spend of moviegoers?
  • Increase the rate at which moviegoers convert to visiting following email marketing communications?

Carry on to discover the full insights our research uncovered.

Subscribe to our newsletter

Keep me
in the loop

Our monthly email update with marketing tips, audience insights and Movio news.