Movio announces major milestones at CinemaCon 2014
Paving the way for the next generation of Movio Customer Intelligence and Campaign Management Software-as-a-Service, appointing cinema industry veteran to support cinema exhibitors in optimizing their loyalty programs, and entering a Distribution Agreement with NCR Corporation.
Los Angeles, CA – March 24, 2014 –Movio, the global leader in marketing data, analysis, insights, and campaign creation and management for theatrical exhibitors and distributors, reaches significant milestones prior to CinemaCon 2014, the largest gathering of movie theater owners from around the world, from March 24 – 27 2014, at Caesar’s Palace in Las Vegas.
Earlier this month, Movio released a new version of its best-in-class data analytics and campaign management platform, which is paving the way for the next generation of Movio’s marketing software to be released by the end of this year.
“Movio 7.0 is the consolidation of our core products — loyalty analytics and campaign management which evolved independently — into a more powerful easy-to-use platform,” said Peter Beguely, Chief Solution Officer at Movio. “I’m really excited about what lies ahead of us now that we can leverage the latest Big Data technology to create a unique offering for movie marketers. We are now rolling out 7.0 to all existing customers through until the end of April. This release is an exciting technology milestone for us.”
Besides the structural change to enhance performance and allow Movio’s customers to streamline very large sets of data and workflows, this latest release brings new features such as a user-defined reporting and clustering and a streamlined campaign management workflow further empowering movie marketers.
Prior to Movio, Peter Beguely, CSO, and William Palmer, CEO, ran an agency, specializing in loyalty programs, data analytics and campaign management. Since starting Movio and working with many of the world’s leading cinema exhibitors, the leadership team has developed an in-depth understanding of how to design a successful program, capable of generating real return on investment. Always thriving to support cinema exhibitors with their loyalty programs, Movio recently created a professional services and specialist consultancy primarily focusing on cinema loyalty program design, member acquisition and loyalty strategy.
“The first specialist appointed to join this new exciting venture is Sarah Lewthwaite. In her previous role as Vice President of Marketing at Cineplex Entertainment, Sarah played an integral role in the development, launch and ongoing management of the SCENE™ loyalty program, and oversaw the implementation of Movio SaaS. She brings a wealth of knowledge and experience to consolidate our expertise in movie marketing,” said William Palmer, Chief Executive at Movio. “With this new offering, we will support cinema exhibitors in getting the most out of their loyalty program and customer data.”
Alison Deboo, Head of Loyalty at HOYTS Corporation, highly recommends Movio’s expertise: “Movio has been a true and trusted advisor. We’ll pick up the phone with them and say, ‘What do you think? What are you seeing around the world?’ and they are always forthcoming with ideas to deliver the technology that allows us to deliver our ideas.”
Following the recent announcement of a Distribution Agreement with NCR Corporation (NYSE: NCR), under which Movio will integrate its SaaS analytics and marketing platform into NCR’s cinema point-of-sale (POS) technology, Movio is pleased to welcome the first two NCR POS customers -- National Amusements, Inc., and Marcus Theatres®, a division of The Marcus Corporation (NYSE: MCS) – which will soon be able to make better marketing decisions, by providing deep insight into their customers’ preferences, attendance habits and demographic composition.
If you are interested in learning more about Movio’s Software-as-a-Service solution please get in touch.