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Sena Cinemas To Enhance Audience Engagement And Attendance With Movio

Auckland, NZ and Reykjavik, IS; August 11, 2020 – Movio has signed a multi-year partnership with Sena Cinemas, one of Iceland’s leading chains. The first roll-out of its kind in Iceland, Sena will use Movio Cinema to better analyze, understand and connect with its cinema audiences. The cinemas are part of the Entertainment division of Sena, which also includes film distribution and production as well as gaming. 

Through combining big data with customer intelligence, Movio Cinema allows cinema marketers to build a detailed, comprehensive view of their audiences and execute a targeted, relevant and creative marketing campaign. Movio had previously worked with Sena on the design of their new loyalty programme, “Bíóklúbburinn”, and as their loyalty database grows, Sena plan to use Movio Cinema to increase personalization to members and drive more value back to their business from the database. 

“We are very excited to work with Movio and implement the great marketing tools that they offer,” said Lilja Ósk Diðriksdóttir, Director of Marketing at Sena.  “Having had a great experience working with Movio to build our new loyalty program, we are now looking forward to work with them to help us create the best possible customer experience for our guests and loyalty members. With the analytical tools Movio has to offer, we will be able to get better insight into and understanding of our customers, which is especially valuable during these trying times.”

Movio was already linked with Sena Cinemas via Vista Cinema technology, making this additional partnership seamless. As part of this new association, Sena will use Movio Cinema to analyze customers of both their cinemas and “fun centres,” which feature entertainment such as laser tag and karaoke. These insights will help Sena to understand both the differences and the potential intersection points between these two audience bases and how they can cross-sell and upsell experiences moving forward. 

“We are delighted to be furthering our relationship with Sena Cinemas in Iceland,” commented Sarah Lewthwaite, Movio’s Managing Director, EMEA.  “Having spent some time with the Sena team collaborating on the design of their new loyalty strategy, I’m thrilled that they will now have the tools in place to maximize the value of the data. I’m confident that their use of the Movio Cinema product will not only help to transform the experience for their members, but will more immediately, help them to rebuild attendance and revenue following the lockdown period.”


About Movio 
Movio is the global leader in marketing data analytics and campaign management solutions, revolutionizing the way the film industry interacts with moviegoers. Movio is the world’s most comprehensive source of moviegoer data and has products designed specifically with the challenges of movie marketing in mind. Movie lovers at heart, it’s our mission to connect everyone with their ideal movie. Movio is a company of Vista Group International Ltd (NZX & ASX: VGL).

About Sena
Sena offers unique services in organizing experiences for companies and individuals. Sena owns and operates Iceland’s largest cinemas including Smarabio equipped with laser projectors for all screens and Dolby Atmos sound system in the main hall. Smarabio’s fun centre hosts an arcade, laser tag, VR games, karaoke, and facilities to accommodate groups of all sizes. Sena Cinema’s vision is clear, and that is to offer the best experience possible for our guests.


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