Based on research conducted and presented by Movio Expert Sarah Lewthwaite (Strategic Partnerships Director, EMEA), Mastering Cinema Marketing Campaigns is a comprehensive white paper, focusing specifically on the ways that Movio Cinema allows for much more effective outbound communications while offering insights applicable to any loyalty program.
The white paper covers all aspects and facets of the campaign management process, from early planning to execution. Sarah's experience – not just with Movio, but also as a industry-leading loyalty marketer with Cineplex – makes her an authoritative figure in this field, and she believes that the loyalty marketing process can be distilled into a perpetual five-step process, which forms the basis for this piece:
Although loyalty programs offer myriad direct marketing opportunities, the Mastering Cinema Marketing Campaigns white paper argues that there's still a great deal of direct management required to yield the best possible results from your database. Rather than a rote, one-size-fits-all approach, what Movio Cinema facilitates and encourages is a greater understanding of how the desired results can be achieved, and how they can be sustained over time.