Movio Cinema

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Designed For Cinema Marketers

Movio Cinema offers a comprehensive film-centric solution with Movio Analytics and Movio Campaign integrated modules. You can now tailor Movio Cinema to your needs with extension modules to scale up with your loyalty programme requirements.

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Benefits

Analyse and Segment

By combining Big Data with Customer Intelligence, Movio Analytics will help you cast your audience – so you know who you're talking to and what pushes their buttons. Data is fed into Movio Analytics from multiple sources, which you can profile, sort and combine using over 120 film centric filters to create literally millions of unique target audiences.

Add another filter Are between “25” and “30” years old Watched “X-Men: Apocalypse Trailer on YouTube” Went to “CinemaCo Multiplex theatre” Watched “The Martian 3D” I want to find people who
I B Point Balance First Name

Master Campaign Management

Movio Campaign's intuitive user interface and editing suite allows a non-technical marketer to design and execute a highly targeted campaign in less than 15 minutes, via HTML email, mobile or social media. Also, Movio Campaign will randomly remove a statistically significant control group from the target audience of your campaign.

Maximise ROI

Movio Cinema measures all transactions post-campaign – so you know exactly how effective each campaign is in dollar terms, in real-time, by comparing the performance of targeted audiences to the control group. Movio Campaign reporting also includes all industry standard email and SMS delivery metrics, including clicks, links, open rates and deliverability.

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+20.10% 2.21 1.84 Average Admissions +3.07% $11.05 $10.72 Average Box Office Spend +35.80% 16.12% 11.87% Visitation Rate Return on Investment $13,887 Target Group Control Group How well did my campaign perform?

Movio's statement on the safe harbour framework.

Latest Innovations

Dynamic Content

Powered by Movio’s advanced Propensity Algorithm™, Dynamic Content in Email allows you to effortlessly create a single campaign which dynamically displays a list of personalized movie recommendations for each moviegoer.

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Audience Insights

Utilise Movio’s advanced machine learning Propensity Algorithm (TM) to effortlessly predict which movie a member is most likely to see, and how likely they are to see it.

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Movie Insights

Use Movio Cinema’s most advanced audience segmentation tool to effortlessly identify and target the perfect audience using Movio’s proprietary Similarity Algorithm.

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Web Tracker

Link your members’ loyalty data and their interactions with your website, giving you actionable insights by powering up your segmentation and targeting capabilities.

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Put simply, Movio ensures our offers match the interests of our guests creating a better movie-going experience

Rolando Rodriguez • CEO at Marcus Theatres

We’re not sending more emails, but rather running smarter and more effective campaigns.

Jim Partington • Director, Loyalty and Digital Marketing at Cineplex

Movio Cinema will create an ecosystem that will leverage a real-time, single customer view from multiple sources.

Dominic Rowell • Commercial Director at Vue

Movio has revolutionised our approach to email marketing and the support they provide is always first class.

John-Paul Pierrot • Digital Marketing Manager, Picturehouse Cinemas

Leading cinema exhibitors use Movio Cinema

From Our Blog

Movio Cinema

Movio and Movie Marketers: The Ultimate Dynamic Duo

Our latest cutting-edge innovation, Dynamic Content for Email, allows movie marketers to harness our advanced Propensity Algorithm™.

24 Oct 2018 · Matthew Liebmann
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