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Our Movio Experts have the knowledge and experience to help take your loyalty programme to the next level.

Our world-class experts have designed, launched and operated some of the world’s most successful cinema loyalty programmes.

Since joining Movio, they have helped other international exhibitors to design bespoke loyalty programmes, harness their data and build guest engagement to maximise the financial returns.

The Movio Experts relish any challenge and are here to help.

Meet the experts

Matthew Liebmann

Senior Vice President
North America

Matthew oversees operations in the Americas and provides strategic services and loyalty programme design assistance to global exhibitors. He has 20 years’ experience in entertainment and media organisations, most recently as Chief Operating Officer of Hoyts Cinemas.

Sarah Lewthwaite

Managing Director &
Senior Vice President,

Sarah oversees operations in the EMEA territory, leads business development and provides strategic services to global exhibitors. She brings with her over 15 years of cinema and loyalty experience and was formerly Vice President of Marketing at Cineplex Entertainment in Canada.

Dr. Bryan Smith

Chief Data Scientist

Dr. Smith heads research in statistics, science, and analytics at Movio, concentrating on the development of new products that utilize Movio’s global moviegoer database to generate analytical insights.

"It’s exciting to have my work reach a wide audience. Not many mathematicians get published in Variety.""It’s exciting to have my work reach a wide audience. Not many mathematicians get published in Variety."

From concept to
continuous improvement

The Movio Experts’ knowledge of cinema loyalty spans the entire lifecycle of a programme, from concept to continuous improvement. They offer strategic services which can be scaled and scoped to suit your individual business needs to ensure a successful, sustainable and profitable programme.


Movio Experts can help you to create or refresh your loyalty programme, from its core strategy and value proposition, to your businesses resource planning, KPI’s and in-cinema operational considerations.


Movio Experts will enable you to acquire your cinema loyalty members through a clear communication strategy, effective data capture process, social media and mobile integration.


Once you have onboarded your cinema loyalty members Movio Experts can aid you in member segmentation, communication strategy, campaign design and execution as well as how to best analyse your campaign results.


Through a personalised retention and prevention strategy the Movio Experts will show you how to keep your members engaged, and win-back inactive or expired members through database analysis and campaign best practices.


An annual strategy review, regular programme health-checks, customer lifetime value analysis and Movio Cinema user training. Facilitating further brainstorming ensures you’re maximising the return from your loyalty programme investment.

Customer Testimonials

"Movio Experts provided the analysis and recommendations that enabled us to recalibrate the programme and maximise its value."

Tom McCall

Tom McCall

Accounting Manager at Goodrich Quality Theaters

"Movio Experts ensured we fully understood the power of the Movio Cinema platform, and assisted us in constructing our new loyalty programme."

Michelle Walsh

Michelle Walsh

Marketing Director at VOX Cinemas

From our Blog

Showcase Cinemas targets better loyalty performance

We talked to Movio customer Showcase Cinemas about how Movio Cinema and Movio Experts Strategic Services are helping them with their loyalty marketing.

Read on

Contact our experts