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Our Movio Experts have the knowledge and experience to help take your loyalty programme to the next level.

Our world-class experts have designed, launched and operated some of the world’s most successful cinema loyalty programmes.

Since joining Movio, they have helped other international exhibitors to design bespoke loyalty programmes, harness their data and build guest engagement in order to maximize their financial returns.

The Movio Experts relish any challenge and are here to help.

Meet the experts

Matthew Liebmann

Global President,
Movio Cinema

Matthew oversees worldwide strategy and operations of Movio’s flagship product, Movio Cinema, the leading marketing data analytics and targeted campaign solution for cinema exhibitors.

Sarah Lewthwaite

Managing Director &
Senior Vice President,

Sarah oversees operations in the EMEA territory, leads business development and provides strategic services to global exhibitors. She brings with her over 15 years of cinema and loyalty experience and was formerly Vice President of Marketing at Cineplex Entertainment in Canada.

Dr. Bryan Smith

Chief Data Scientist

Dr. Smith heads research in statistics, science, and analytics at Movio, concentrating on the development of new products that utilize Movio’s global moviegoer database to generate analytical insights.

"It’s exciting to have my work reach a wide audience. Not many mathematicians get published in Variety.""It’s exciting to have my work reach a wide audience. Not many mathematicians get published in Variety."

From concept to
continuous improvement

The Movio Experts’ knowledge of cinema loyalty spans the entire lifecycle of a programme, from concept to continuous improvement. They offer strategic services which can be scaled and scoped to suit your individual business needs to ensure a successful, sustainable and profitable programme.


Movio Experts can help you to create or refresh your loyalty programme, from its core strategy and value proposition, to your businesses resource planning, KPI’s and in-cinema operational considerations.


Movio Experts will enable you to acquire your cinema loyalty members through a clear communication strategy, effective data capture process, social media and mobile integration.


Once you have onboarded your cinema loyalty members Movio Experts can aid you in member segmentation, communication strategy, campaign design and execution as well as how to best analyse your campaign results.


Through a personalised retention strategy the Movio Experts will show you how to keep your members engaged, and win-back inactive or expired members through database analysis and campaign best practices.


An annual strategy review, regular program health-checks, customer lifetime value analysis and Movio Cinema user training, are ways the Movio Experts can ensure you're maximizing the return from your loyalty program investment.


Thanks to our Data Science capabilities such as audience characterization, content-based targeting, campaign analysis and reporting, Movio Experts provide bespoke research to enrich your customer knowledge and to create more meaningful customer experiences.

Customer Testimonials

"Movio Experts provided the analysis and recommendations that enabled us to recalibrate the programme and maximise its value."

Tom McCall

Tom McCall

Accounting Manager at Goodrich Quality Theaters

"Movio Experts ensured we fully understood the power of the Movio Cinema platform, and assisted us in constructing our new loyalty programme."

Michelle Walsh

Michelle Walsh

Marketing Director at VOX Cinemas

From our Blog

Finding Moviegoers In The Numbers: Exhibition and Home Entertainment

In part two of this series, we examine the use of member data in exhibition and home entertainment.  

Read on

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