Weekend Insights

12 – 14 Apr 2019

Attendance was significantly down this weekend compared to last, with Shazam! continuing to be a moderately popular choice for moviegoers in its second week. Newcomers Little and Hellboy drew fair numbers of female and male moviegoers, respectively. 

Source: Movio Research

Millennial Female

18 – 30 years

Attendance: -23.0%

Compared to last weekend

Top 4 Weekend Movies

Week of Run

  1. 1. Shazam!

    Week 2

  2. 2. Little

    Opening Week

  3. 3. Pet Sematary

    Week 2

  4. 4. Hellboy

    Opening Week

  5. 5. Films 5-20

    ---

Millennial Male

18 – 30 years

Attendance: -41.2%

Compared to last weekend

Top 4 Weekend Movies

Week of Run

  1. 1. Shazam!

    Week 2

  2. 2. Hellboy

    Opening Week

  3. 3. Pet Sematary

    Week 2

  4. 4. Captain Marvel

    Week 6

  5. 5. Films 5-20

    ---

Gen X Female

30 – 50 years

Attendance: -23.0%

Compared to last weekend

Top 4 Weekend Movies

Week of Run

  1. 1. Shazam!

    Week 2

  2. 2. Little

    Opening Week

  3. 3. Hellboy

    Opening Week

  4. 4. Captain Marvel

    Week 6

  5. 5. Films 5-20

    ---

Gen X Male

30 – 50 years

Attendance: -35.1%

Compared to last weekend

Top 4 Weekend Movies

Week of Run

  1. 1. Shazam!

    Week 2

  2. 2. Hellboy

    Opening Week

  3. 3. Captain Marvel

    Week 6

  4. 4. Pet Sematary

    Week 2

  5. 5. Films 5-20

    ---

50+ Female

50 – 80 years

Attendance: -19.4%

Compared to last weekend

Top 4 Weekend Movies

Week of Run

  1. 1. Little

    Opening Week

  2. 2. Shazam!

    Week 2

  3. 3. The Best of Enemies

    Week 2

  4. 4. Dumbo

    Week 3

  5. 5. Films 5-20

    ---

50+ Male

50 – 80 years

Attendance: -25.4%

Compared to last weekend

Top 4 Weekend Movies

Week of Run

  1. 1. Shazam!

    Week 2

  2. 2. Hellboy

    Opening Week

  3. 3. Little

    Opening Week

  4. 4. Captain Marvel

    Week 6

  5. 5. Films 5-20

    ---

Source: Movio Research

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