Weekend Insights

24 – 26 Jan 2020

Bad Boys For Life maintained the top spot at the box office and was once again the top choice for all Millennial and Gen X moviegoers this weekend. Meanwhile newcomer The Gentleman was 50+ moviegoers top choice and popular second choice for all other moviegoers.

US Data. Source: Movio Research

Millennial Female

18 – 30 years

Attendance: -23.4%

Compared to last weekend

Top 4 Weekend Movies

Week of Run

1. Bad Boys for Life
27.1%
Week 2
2. The Turning
11.5%
Opening Week
3. The Gentlemen
11.1%
Opening Week
4. 1917
9.7%
Week 3
5. Films 5-20
40.6%
---

Millennial Male

18 – 30 years

Attendance: -25.4%

Compared to last weekend

Top 4 Weekend Movies

Week of Run

1. Bad Boys for Life
24.5%
Week 2
2. The Gentlemen
18.1%
Opening Week
3. 1917
13.8%
Week 3
4. The Turning
9.6%
Opening Week
5. Films 5-20
33.9%
---

Gen X Female

30 – 50 years

Attendance: -25.8%

Compared to last weekend

Top 4 Weekend Movies

Week of Run

1. Bad Boys for Life
26.7%
Week 2
2. The Gentlemen
12.3%
Opening Week
3. Dolittle
11.6%
Week 2
4. 1917
9.3%
Week 3
5. Films 5-20
40.1%
---

Gen X Male

30 – 50 years

Attendance: -25.4%

Compared to last weekend

Top 4 Weekend Movies

Week of Run

1. Bad Boys for Life
25.1%
Week 2
2. The Gentlemen
19.1%
Opening Week
3. 1917
12.4%
Week 3
4. Dolittle
8.0%
Week 2
5. Films 5-20
35.4%
---

50+ Female

50 – 80 years

Attendance: -14.1%

Compared to last weekend

Top 4 Weekend Movies

Week of Run

1. The Gentlemen
16.2%
Opening Week
2. 1917
16.0%
Week 3
3. Bad Boys for Life
13.5%
Week 2
4. Dolittle
11.4%
Week 2
5. Films 5-20
43.0%
---

50+ Male

50 – 80 years

Attendance: -14.8%

Compared to last weekend

Top 4 Weekend Movies

Week of Run

1. The Gentlemen
21.0%
Opening Week
2. 1917
17.7%
Week 3
3. Bad Boys for Life
14.4%
Week 2
4. Dolittle
8.9%
Week 2
5. Films 5-20
38.1%
---

Recent Weekends

Weekend Insights

24 – 26 Jan 2020

Millennial Female

Attendance: -23.4%

Week of Run

Week 2

Opening Week

Opening Week

Week 3

---

Millennial Male

Attendance: -25.4%

Week of Run

Week 2

Opening Week

Week 3

Opening Week

---

Gen X Female

Attendance: -25.8%

Week of Run

Week 2

Opening Week

Week 2

Week 3

---

Gen X Male

Attendance: -25.4%

Week of Run

Week 2

Opening Week

Week 3

Week 2

---

50+ Female

Attendance: -14.1%

Week of Run

Opening Week

Week 3

Week 2

Week 2

---

50+ Male

Attendance: -14.8%

Week of Run

Opening Week

Week 3

Week 2

Week 2

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