Weekend Insights

18 – 20 Oct 2019

Maleficent: Mistress of Evil and Zombieland: Double Tap shared their opening weekend at the box office, with Maleficent: Mistress of Evil being the popular choice for the Gen X Female and 50+ segments. While Zombieland: Double Tap was the top choice for Millennials.

US Data. Source: Movio Research

Millennial Female

18 – 30 years

Attendance: -2.7%

Compared to last weekend

Top 4 Weekend Movies

Week of Run

1. Zombieland 2: Double Tap
30.8%
Week 2
2. Maleficent: Mistress of Evil
26.8%
Opening Week
3. Joker
20.5%
Week 3
4. The Addams Family
7.9%
Week 2
5. Films 5-20
13.9%
---

Millennial Male

18 – 30 years

Attendance: -5.1%

Compared to last weekend

Top 4 Weekend Movies

Week of Run

1. Zombieland 2: Double Tap
43.5%
Week 2
2. Joker
21.8%
Week 3
3. Maleficent: Mistress of Evil
16.6%
Opening Week
4. Gemini Man
5.0%
Week 2
5. Films 5-20
13.1%
---

Gen X Female

30 – 50 years

Attendance: -2.8%

Compared to last weekend

Top 4 Weekend Movies

Week of Run

1. Maleficent: Mistress of Evil
33.8%
Opening Week
2. Zombieland 2: Double Tap
19.5%
Week 2
3. Joker
14.4%
Week 3
4. The Addams Family
14.0%
Week 2
5. Films 5-20
18.3%
---

Gen X Male

30 – 50 years

Attendance: -6.1%

Compared to last weekend

Top 4 Weekend Movies

Week of Run

1. Zombieland 2: Double Tap
32.4%
Week 2
2. Maleficent: Mistress of Evil
21.9%
Opening Week
3. Joker
17.5%
Week 3
4. The Addams Family
8.2%
Week 2
5. Films 5-20
19.9%
---

50+ Female

50 – 80 years

Attendance: -13.1%

Compared to last weekend

Top 4 Weekend Movies

Week of Run

1. Maleficent: Mistress of Evil
28.6%
Opening Week
2. Zombieland 2: Double Tap
12.3%
Week 2
3. Joker
10.9%
Week 3
4. The Addams Family
9.7%
Week 2
5. Films 5-20
38.4%
---

50+ Male

50 – 80 years

Attendance: -12.8%

Compared to last weekend

Top 4 Weekend Movies

Week of Run

1. Maleficent: Mistress of Evil
24.3%
Opening Week
2. Zombieland 2: Double Tap
22.7%
Week 2
3. Joker
12.6%
Week 3
4. Gemini Man
11.9%
Week 2
5. Films 5-20
28.5%
---

Recent Weekends

Weekend Insights

18 – 20 Oct 2019

Millennial Female

Attendance: -2.7%

Week of Run

Week 2

Opening Week

Week 3

Week 2

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Millennial Male

Attendance: -5.1%

Week of Run

Week 2

Week 3

Opening Week

Week 2

---

Gen X Female

Attendance: -2.8%

Week of Run

Opening Week

Week 2

Week 3

Week 2

---

Gen X Male

Attendance: -6.1%

Week of Run

Week 2

Opening Week

Week 3

Week 2

---

50+ Female

Attendance: -13.1%

Week of Run

Opening Week

Week 2

Week 3

Week 2

---

50+ Male

Attendance: -12.8%

Week of Run

Opening Week

Week 2

Week 3

Week 2

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