Weekend Insights

Weekend Insights · 17 - 19 Aug 2018

The opening weekend of Crazy Rich Asians proved popular with female moviegoers of every age and was their number one choice at the cinema this past weekend. The Meg managed to hold the top spot for Millennial and Gen X males for the second week in a row.

Millennial Female

18 – 30 years

Top 4 Weekend Movies

Week of Run

1

Crazy Rich Asians

23.5%

Opening Week
2

The Meg

20.1%

Week 2
3

BlacKkKlansman

7.3%

Week 2
4

Mile 22

6.6%

Week 3
5

Films 5-20

42.5%

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Millennial Male

18 – 30 years

Top 4 Weekend Movies

Week of Run

1

The Meg

21.9%

Week 2
2

Crazy Rich Asians

14.8%

Opening Week
3

BlacKkKlansman

12.1%

Week 2
4

Mile 22

11.5%

Week 3
5

Films 5-20

39.8%

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Gen X Female

30 – 50 years

Top 4 Weekend Movies

Week of Run

1

Crazy Rich Asians

19.1%

Opening Week
2

The Meg

18.8%

Week 2
3

Mile 22

9.7%

Week 3
4

Mission: Impossible - Fallout

8.1%

Week 4
5

Films 5-20

44.4%

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Gen X Male

30 – 50 years

Top 4 Weekend Movies

Week of Run

1

The Meg

19.3%

Week 2
2

Mile 22

16.1%

Week 3
3

Crazy Rich Asians

14.0%

Opening Week
4

Mission: Impossible - Fallout

10.5%

Week 4
5

Films 5-20

40.1%

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50+ Female

50 – 80 years

Top 4 Weekend Movies

Week of Run

1

Crazy Rich Asians

23.9%

Opening Week
2

Mile 22

11.3%

Week 3
3

Mission: Impossible - Fallout

9.9%

Week 4
4

The Meg

9.6%

Week 2
5

Films 5-20

45.3%

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50+ Male

50 – 80 years

Top 4 Weekend Movies

Week of Run

1

Mile 22

19.8%

Week 3
2

Crazy Rich Asians

18.5%

Opening Week
3

Mission: Impossible - Fallout

12.0%

Week 4
4

The Meg

11.3%

Week 2
5

Films 5-20

38.4%

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