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A Quiet Place: The Moviegoers Behind The Silent Success

A Quiet Place has been one of the biggest hits of the past couple of weeks and Movio’s Data Science team were keen to discover some audience insights and trends during the movie’s run so far. Some highlights include:

  • A Quiet Place broke out by attracting a wider audience compared to more traditional horror movies, behaving and evolving in a similar way to most blockbusters.
  • It attracted a higher proportion of male moviegoers (+6%), over 30 moviegoers (+10%) and Caucasian moviegoers (+14%) compared to more traditional horror movies such as The Strangers: Prey at Night, Winchester and Insidious: The Last Key.
     

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