Cinemark is a global leader in the cinema industry, and is expanding rapidly throughout Central and South America. Despite having a significant loyalty member database, Cinemark Brazil were facing a number of challenges related to their data collection and marketing strategy execution.
To combat these issues, Cinemark Brazil brought on the help of Movio Cinema, our campaign management and marketing analysis tool. This partnership meant building a new API to allow Movio Cinema to connect with Cinemark Brazil’s POS system. Discover the challenges the theatre chain faced prior to implementation, and the extensive solutions and support we provided to this industry leader in our latest case study.