1-20yo: Gen Z
20-40yo: Millennial
40-50yo: Gen X
50+: Boomer
1-24yo: Gen Z
25-34yo: Millennial
35-54yo: Gen X
55+ yo: Boomer
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A criminal character is one who engages in illicit or illegal acts, whether justified or not, and whether they get caught or not.
A sexually promiscuous character has casual sex with different partners and/or is indiscriminate in their choice of sexual partners.
This measure includes trading sex for tangible things (e.g., money, a meal) as well as non-tangibles (e.g., a promotion, safe passage out of a dangerous area).
Verbal sexual objectification can come in many forms, including cat calling and comments a character makes about another character’s physicality to a third party
Sexual objectification is the act of treating a person as an instrument of sexual pleasure. Objectification more broadly means treating a person as a commodity or an object without regard to their personality or dignity. Panning refers to rotating a camera on its vertical or horizontal axis. In this instance, it refers to moving from one part of a body to another. Slow motion can be used to accentuate various aspects of the images on a screen. For this particular measure, record instances when slow motion is used to accentuate a character’s physical form in a sexual way, for example, jiggling breasts.
Intelligence is defined as the ability to acquire and apply knowledge and skills. The Incredible Hulk is an example of “Mixed” (smart scientist and not-so-smart monster).
Work ethic is defined as the principle that hard work is intrinsically virtuous or worthy of reward. We are measuring a character’s work ethic by how they perform their work. Work can be defined as schoolwork, paid labor, volunteer work (unpaid labor), housework, etc.
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CRIMINAL
['No', 'Yes', 'Can’t Tell']
INTELLIGENCE
['Smart', 'Somewhere in Between', "Can't Tell", 'Stupid', 'Mixed', 'Not Applicable', 'Cant Tell']
NUDITY
['No', 'Yes, some nudity', 'Not Applicable', 'Yes, full nudity']
OCCUPATION TYPE
['Service (i.e., law enforcement, food and recreation service)', 'Crime (i.e., bank robber, shoplifter, trafficker)', 'The character is an adult of working age (not a student) is not shown as having an occupation', 'Professional (i.e., doctors, lawyers, scientists, talent)', 'Administration (i.e., assistants, clerks, secretaries)', "Can't Tell", 'Not Applicable', 'Other (i.e., production, construction, maintenance, farming, transportation) (specify)', 'Management (i.e., executives, managers, supervisors)', 'Military (i.e., domestic/foreign armed forces)', 'Sales (i.e., real estate agents, retail, models)', 'Can’t Tell']
PROMISCUOUS
['No', 'Yes', 'Not Applicable', 'Yes (please specify)']
SEX FOR TRADE
['No', 'Yes']
VERBALLY SEXUALLY OBJECTIFIED
['No', 'Yes', 'Not Applicable']
VISUALLY SEXUALLY OBJECTIFIED
['No', 'Not Applicable', 'Yes']
VIOLENT
['Yes', 'No', 'Yes (please specify)']
WORK ETHIC
['Hard working', 'Middle of the road', "Can't Tell", 'Lazy', 'Not Applicable', 'Can’t Tell']
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