Empowering cinema marketers

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Our Movio Experts have the knowledge and experience to help take your loyalty program to the next level.

Our world-class experts have designed, launched and operated some of the world’s most successful cinema loyalty programs.

Since joining Movio, they have helped other international exhibitors to design bespoke loyalty programs, harness their data and build guest engagement to maximize the financial returns.

The Movio Experts relish any challenge and are here to help.

Meet the experts

Matthew Liebmann

Matthew Liebmann

Senior Vice President, the Americas

Matthew is the former Chief Operating Officer of Hoyts Cinemas and creator of the award-winning Hoyts Rewards loyalty program. With 20 years experience in entertainment, media and retail, Matthew understands how to design a compelling program that integrates with your core operations and achieves your financial objectives.

Sarah Lewthwaite

Sarah Lewthwaite

Strategic Partnerships Director, EMEA

Sarah has over 15 years experience in the cinema industry, and is the former Vice President, Marketing of Cineplex Entertainment, Canada’s largest exhibitor. She was instrumental in launching and operating Cineplex’s SCENE, one of the best loyalty programs in the world, now with over six million members.

From concept to
continuous improvement

The Movio Experts’ knowledge of cinema loyalty spans the entire lifecycle of a program, from concept to continuous improvement. They offer strategic services which can be scaled and scoped to suit your individual business needs to ensure a successful, sustainable and profitable program.


Movio Experts can help you to create or refresh your loyalty program, from its core strategy and value proposition, to your businesses resource planning, KPI’s and in-cinema operational considerations.


Movio Experts will enable you to acquire your cinema loyalty members through a clear communication strategy, effective data capture process, social media and mobile integration.


Once you have onboarded your cinema loyalty members Movio Experts can aid you in member segmentation, communication strategy, campaign design and execution as well as how to best analyze your campaign results.


Through a personalized retention and prevention strategy the Movio Experts will show you how to keep your members engaged, and win-back inactive or expired members through database analysis and campaign best practices.


An annual strategy review, regular program health-checks, customer lifetime value analysis and Movio Cinema user training. Facilitating further brainstorming ensures you’re maximizing the return from your loyalty program investment.

Customer Testimonials

"Movio Experts provided the analysis and recommendations that enabled us to recalibrate the program and maximize its value."

Tom McCall

Accounting Manager at Goodrich Quality Theaters

"Movio Experts ensured we fully understood the power of the Movio Cinema platform, and assisted us in constructing our new loyalty program."

Michelle Walsh

Marketing Director at VOX Cinemas

From our Blog

Picturehouse Cinemas breaking new marketing ground with Movio Cinema

Established in 1989, Picturehouse Cinemas (Picturehouse) is one of the most popular exhibitors in the United Kingdom. The company owns and operates 23 cinemas, and programmes a further 37 venues...

Read on

Contact our experts