Key Features You Should Be Using

Learn more about these key product features and how you can incorporate them into your current marketing strategy.

Effective Segmentation

Real-Time Relevance: Introducing Campaign Automation For Cinemas

Introducing Movio's campaign automation - an effortless way to automate personalized marketing communications for cinema marketers.  

05 May  · 10 min read
Tiana Perez and Vlad Pashchenko
Real-Time Relevance: Introducing Campaign Automation For Cinemas
Effective Segmentation

Dynamic Content: Why It Matters To The Movie Industry

Movio's Chief Executive, William Palmer, takes us through his vision for dynamic content within Movio and its impact on the movie industry.

11 Sep  · 10 min read
William Palmer
None
Effective Segmentation

RFM Segmentation for Effective Email Marketing Strategies

We explore what RFM modelling is, why it is so effective, and how you can use it to get moviegoers into your cinema.

16 Jul  · 10 min read
Matthew Liebmann and Dr Karthik Subra
None

Feature Highlight

Group Builder has more than 130+ filters that can be mixed and matched to truly identify the ideal audience for any campaign.

Feature Highlight

Finding Your Audience With Group Builder

We take a closer look at one of our most effective segmentation tools, Group Builder.

20 May  · 10 min read
Caitlin Klein
Finding Your Audience With Group Builder

Top Reads

Take a look at some our most popular reads from previous weeks topics.

White Paper

The Diversity Demand: Securing The Future Of Moviegoing

The results are clear: Representation matters.

24 Oct  · 5 min read
Zachary Burkert and Marcy Kelly
None
White Paper

Understanding Millennial Moviegoers: A Data-Driven Playbook

As the largest aggregator of cinema loyalty data in the world our data science team have analyzed Millennials’ behavior.

21 Jun  · 5 min read
Movio
None
White Paper

Curzon Cinemas Power Up Their Email Marketing With Dynamic Content

Duncan Carson, Marketing Manager of Curzon Cinemas, shares the success they've had with Movio Cinema's Dynamic Content. 

03 Jul  · 10 min read
Movio
None
White Paper

Dendy Boosts Campaign Effectiveness With Movio Cinema

Discover how Dendy integrated their existing loyalty and POS system with Movio Cinema.  

29 Jan  · 5 min read
Movio
None
White Paper

Movio View: Propensity, Machine Learning, Automation, And Why It Matters

The days of relying purely on human experience to market movies are over! Peter Beguely and Dr Bryan Smith discuss the 2018 vision for Movio Cinema.

04 Dec  · 10 min read
Dr Bryan Smith and Peter Beguely
None
White Paper

Back To Basics: Email Marketing For Beginners

New to email marketing or simply wanting to revisit the basics? We strip back to the necessities of a great marketing strategy. 

08 May  · 5 min read
Ashleigh Davis
None

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