Analyze and segment your audience with film centric data filters.
Campaigns from conception to execution in 15 minutes or less.
All campaigns can be measured against control groups.
Selling out can be a good thing, especially at the box office. We’ve taken our obsession with movies and used it to develop a solution tailored to the unique needs of movie marketers. Movio holds unique insights in six regions worldwide, for over 26 million cinema goers, more than 1,000 theaters and over 1,000 films.
Technology gives you the ability to collect vast quantities of data, whatever its origin, volume or velocity. The concept of Big Data revolves around your ability to action this information. Movio takes this data and puts it into context – so you know what your customers want before they do.
You have this information now, Movio allows you to put it to use. Movio’s service tightly integrates Customer Intelligence and Campaign Management equipping you with a single view of your customers across many data sources. Identify specific audiences and develop sharp influential campaigns that hit the mark.
By combining Big Data with Customer Intelligence, Movio will help you cast your audience – so you know who you're talking to and what pushes their buttons. Data is fed into Movio from multiple sources, which you can profile, sort and combine using over 100 film centric filters to create literally millions of unique target audiences.
Movio’s intuitive user interface and editing suite allows a non-technical marketer to design and execute a highly targeted campaign in less than 15 minutes, via HTML email, mobile or social media. Also, Movio will randomly remove a statistically significant control group from the target audience of your campaign.
Movio measures all transactions post campaign – so you know exactly how effective each campaign is in dollar terms, in real-time, by comparing the performance of targeted audiences to the control group. Movio reporting also includes all industry standard email and SMS delivery metrics, including clicks, links, open rates and deliverability.
"What really allowed us to be very dynamic and responsive was Movio"
"So we’re not sending more e-mails, but rather running smarter and more effective campaigns."
"We needed something that will capture all the customer information and allow us to slice and dice it to get out customized offers in very short timeframes"
"Put simply, Movio ensures our offers match the interests of our guests"
A former colleague of mine at Cineplex, Canada, used to refer to our loyalty program as the “white lines on a Checkers board”. Most people think of a Checkers board as a sequential pattern of black and red squares; but if you look more closely, there are fine white lines connecting each square together.
I’ve always liked this analogy, as loyalty programs are a way of connecting the dots within an organization. They are more a means to an end, not an end unto themselves.
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