7 - 9 March 2025
Mickey 17 launched into its opening weekend as the most popular movie choice across the US and UK. The movie attracted a primarily young audience in the US with over 70% aged under 40, and with a 50% frequent* audience. The UK also drew a similar audience, with a slightly higher infrequent audience at 57%.
Captain America: Brave New World was the second choice in the US, while Bridget Jones: Mad About the Boy entered its fifth weekend in the UK as second choice.
*Infrequent moviegoers – been to less than 6 sessions in the past 6 months
