9-11 January 2026
With different films released in the US and UK this weekend, audience behaviour tells two distinct stories.
Greenland 2: Migration takes the top spot in the US at 16.4%, narrowly ahead of Avatar: Fire and Ash (15%) and Primate (14.3%). Male audiences dominate Greenland 2: Migration and Primate, and visit frequency is evenly split, suggesting strong appeal beyond core moviegoers.
The Housemaid continues its reign in the UK at 26.3%, followed by Hamnet (18.4%) and Marty Supreme (14.1%). The Housemaid’s audience is 85% aged 12–44 and 70% female, while Hamnet draws a balanced demographic across age and gender.
UK audiences skew younger overall with a higher proportion of 12-24 year old audience members than in the US.
