weekend insights

Zootopia 2 stormed into cinemas this weekend, proving a strong rival to Wicked: For Good. Combined, the two titles captured over 70% of audiences in the US and UK.

Zootopia 2 led the box office in the US with 49.3% of moviegoers, pushing Wicked: For Good to second place. In the UK Wicked: For Good held onto the top spot with 39.4%, but Zootopia 2 followed closely at 33.3%.

In both the US and UK, over 80% of audiences for Zootopia 2 and Wicked: For Good were Infrequent* moviegoers, underscoring the ability of these titles to draw audiences who rarely visit cinemas.

*Infrequent moviegoers – been to fewer than 6 sessions in the past 6 months