Movio Cinema offers a comprehensive film-centric solution with Movio Analytics and Movio Campaign integrated modules. You can now tailor Movio Cinema to your needs with extension modules to scale up with your loyalty program requirements.
Analyse and Segment
By combining Big Data with Customer Intelligence, Movio Analytics will help you cast your audience – so you know who you're talking to and what pushes their buttons. Data is fed into Movio Analytics from multiple sources, which you can profile, sort and combine using over 120 film centric filters to create literally millions of unique target audiences.
Master Campaign Management
Movio Campaign's intuitive user interface and editing suite allows a non-technical marketer to design and execute a highly targeted campaign in less than 15 minutes, via HTML email, mobile or social media. Also, Movio Campaign will randomly remove a statistically significant control group from the target audience of your campaign.
Movio Cinema measures all transactions post-campaign – so you know exactly how effective each campaign is in dollar terms, in real-time, by comparing the performance of targeted audiences to the control group. Movio Campaign reporting also includes all industry standard email and SMS delivery metrics, including clicks, links, open rates and deliverability.
With the Social Connect extension module, interactions with your social media channels flow into Movio Cinema and enable further segmentation and targeting. This expands insights by providing a single view of your customers across channels.
Compliant with the most rigorous legislation requirements, the SMS Connect extension module gives you the ability to deliver highly targeted SMS messages in minutes, and track redemption and performance for every campaign.