19 - 21 September 2025
It was a close choice between Him and Demon Slayer among US moviegoers this weekend, with 23% of moviegoers choosing the new horror Him and 19% opting for the anime Demon Slayer. Him was popular among Frequent* moviegoers, while Demon Slayer drew an 80% Infrequent* audience in the US.
In the UK, The Conjuring proved the most popular choice among moviegoers, with Demon Slayer remaining a close second again.
*Infrequent moviegoers – been to less than 6 sessions in the past 6 months
*Frequent moviegoers – been to more than 6 sessions in the past 6 months
