18 - 20 April 2025
Sinners debuted this past Easter weekend as the most popular movie choice in the US, attracting a predominantly male audience (64%) and with 63% aged between 25-44.
A Minecraft Movie entered its second weekend as the second choice in the US. The movie remained as the top choice in the UK, drawing a high 88% infrequent* audience once again.
*Infrequent moviegoers = been to less than 6 sessions in the past 6 months
