weekend insights

2 - 4 May 2025

Thunderbolts* stormed into its opening weekend as the most popular choice for all moviegoers across the US and UK. The latest Marvel instalment drew a 74% male audience in the US, and 73% in the UK. In both regions, 72% of the audience were infrequent moviegoers*.

Sinners entered its third weekend as the second top choice in both regions, seeing a 3% and 2% increase in infrequent moviegoers across the US (86%) and UK (81%) respectively, compared to the previous weekend.

*Infrequent moviegoers = been to less than 6 sessions in the past 6 months

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