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Designed For Cinema Marketers

Movio Cinema offers a comprehensive film-centric solution with Movio Analytics and Movio Campaign integrated modules. You can now tailor Movio Cinema to your needs with extension modules to scale up with your loyalty program requirements.

Benefits

Analyse and Segment

Watched “The Martian 3D” Went to “CinemaCo Multiplex theatre” Watched “X-Men: Apocalypse Trailer on YouTube” Are between “25” and “30” years old Add another filter I want to find people who

By combining Big Data with Customer Intelligence, Movio Analytics will help you cast your audience – so you know who you're talking to and what pushes their buttons. Data is fed into Movio Analytics from multiple sources, which you can profile, sort and combine using over 120 film centric filters to create literally millions of unique target audiences.

Master Campaign Management

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Movio Campaign's intuitive user interface and editing suite allows a non-technical marketer to design and execute a highly targeted campaign in less than 15 minutes, via HTML email, mobile or social media. Also, Movio Campaign will randomly remove a statistically significant control group from the target audience of your campaign.

Maximise ROI

How well did my campaign perform? Control Group Return on Investment Target Group Visitation Rate 11.87% 16.12% Average Box Office Spend £10.72 £11.05 Average Admissions 1.84 £13,887 2.21 +35.80% +3.07% +20.10%

Maximise ROI

Movio Cinema measures all transactions post-campaign – so you know exactly how effective each campaign is in dollar terms, in real-time, by comparing the performance of targeted audiences to the control group. Movio Campaign reporting also includes all industry standard email and SMS delivery metrics, including clicks, links, open rates and deliverability.

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Extension Modules

Utilize Movio’s advanced machine learning Propensity Algorithm™ to effortlessly predict which movie a member is most likely to see, and how likely they are to see it.

Icon Download Audience Insights Overview (170.5 KB)

 

Use Movio Cinema’s most advanced audience segmentation tool to effortlessly identify and target the perfect audience using Movio’s proprietary Similarity Algorithm.

Icon Download Movie Insights Overview (426.6 KB)

 

The Mobile Connect extension module gives you the ability to easily create and deliver a message to your audience through your app’s push notifications.

Icon Download Mobile Connect Overview (390.8 KB)

 

Link your members’ loyalty data and their interactions with your website, giving you actionable insights by powering up your segmentation and targeting capabilities.

Icon Download Web Tracker Overview (354.5 KB)

 

With the Social Connect extension module, interactions with your social media channels flow into Movio Cinema and enable further segmentation and targeting. This expands insights by providing a single view of your customers across channels.

Icon Download Social Connect Overview (354.9 KB)

Compliant with the most rigorous legislation requirements, the SMS Connect extension module gives you the ability to deliver highly targeted SMS messages in minutes, and track redemption and performance for every campaign.

Icon Download SMS Connect Overview (388.6 KB)

Customer Testimonials

"Movio Cinema creates an ecosystem that will leverage a real-time, single customer view from multiple sources."

Dominic Rowell
Commercial Director at Vue

"We’re not sending more emails, but rather running smarter and more effective campaigns."

Jim Partington
Director, Loyalty and Digital Marketing at Cineplex

"Movio takes the guesswork out of targeting specific moviegoers, saving us valuable time."

Samantha Rouech
Promotions and Special Projects Manager, Goodrich Quality Theaters

"Movio has revolutionised our approach to email marketing and the support they provide is always first class."

John-Paul Pierrot
Digital Marketing Manager, Picturehouse Cinemas

Leading cinema exhibitors use Movio Cinema

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