Analyse and Segment
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By combining Big Data with Customer Intelligence, Movio Analytics will help you cast your audience – so you know who you're talking to and what pushes their buttons. Data is fed into Movio Analytics from multiple sources, which you can profile, sort and combine using over 120 film centric filters to create literally millions of unique target audiences.
Master Campaign Management
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Movio Campaign's intuitive user interface and editing suite allows a non-technical marketer to design and execute a highly targeted campaign in less than 15 minutes, via HTML email, mobile or social media. Also, Movio Campaign will randomly remove a statistically significant control group from the target audience of your campaign.
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Movio Cinema measures all transactions post-campaign – so you know exactly how effective each campaign is in dollar terms, in real-time, by comparing the performance of targeted audiences to the control group. Movio Campaign reporting also includes all industry standard email and SMS delivery metrics, including clicks, links, open rates and deliverability.