weekend insights

31 October - 2 November 2025

The Halloween weekend proved a close race, with each of the top five films in the US finding a close share of popularity. While Black Phone 2 was the most popular choice, re-releases KPop Demon Hunters and Back to the Future were close behind, drawing highly Infrequent* audiences.

In the UK, Bugonia took the most popular spot with an older male-skewing audience, followed by Regretting You with a massively female-leaning audience at 85%, and 73% moviegoers aged 12-24.

*Infrequent moviegoers – been to less than 6 sessions in the past 6 months

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