27-29 March 2026
They Will Kill You took the top spot in the US this weekend with 55.7% of the audience share, followed by The First Hymn at 15.5% and Forbidden Fruits at 13.9%. US moviegoing behaviour also shifted, with 63% of moviegoers classified as frequent (those who have been to six or more sessions in the past six months) marking the first weekend this year where frequent moviegoers outnumbered infrequent ones.
Gen Y continued to lead attendance in the US with a 48% share of the audience, making up more than half of moviegoers for both They Will Kill You and Forbidden Fruits.
Across the Atlantic, Project Hail Mary held its lead in the UK with 38.1% of the audience share, followed by The Magic Faraway Tree at 19.5% and Reminders of Him at 6.4%. UK moviegoers showed a similar demographic pattern to the US, with 45% of moviegoers aged 25-44 with this age group being well represented across most of the top five titles.
