weekend insights

20 - 22 June 2025

28 Years Later scared up a strong opening weekend in the US and UK as the most popular choice, with male moviegoers representing 68% of their audiences.

How to Train Your Dragon followed as second choice in both regions. In the US, the movie saw increased attendance from older males compared to its opening weekend, whereas in the UK, attendance from younger females increased.

Another newcomer, Elio, debuted as third choice in both regions, appealing to an older audience compared to How to Train Your Dragon – over 60% of moviegoers in the US & UK were aged 25-44.

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