8 - 10 August 2025
Weapons scared up a strong opening weekend, debuting as the most popular movie choice across the US and UK. The title drew a 64% male audience in the US, and 67% in the UK, with over 25% aged under 25 in both regions.
Freakier Friday also made its debut this past weekend as second choice in both regions. The film resonated strongly with female audiences, who made up 63% of its audience in the US and 75% in the UK. Most moviegoers were aged 25-44, drawn by the nostalgic charm of the original film released 22 years ago.
Compared to Weapons, Freakier Friday attracted a higher proportion of infrequent* moviegoers - a notable contrast, given that horror films typically appeal more to frequent moviegoers.
*Infrequent moviegoers – been to less than 6 sessions in the past 6 months
