13 - 15 June 2025
How to Train Your Dragon flew to the top in its opening weekend, debuting as the most popular choice for all audiences across the US and UK. In the UK, the movie drew a predominantly young audience with 33% aged under 25, and a 50/50 gender split. The US also saw the same gender split, and a 26% under 25 audience.
Another newcomer, Materialists, made its debut as the second most popular film in the the US, attracting a 61% female audience, and 49% being frequent* moviegoers.
*Frequent moviegoers have been to 6 or more sessions in the past 6 months
