weekend insights

1 - 3 August 2025

The Fantastic Four: First Steps held the top position in its second weekend, remaining as the most popular choice for moviegoers across the US and UK. While the movie's audience remains predominantly male, it saw an 8% increase in female attendance across both regions compared to its opening weekend.

Newcomer, The Naked Gun, debuted as the second choice in both regions, attracting a 57% infrequent* audience in the US and 48% in the UK.

The US also saw the release of The Bad Guys 2 which opened as third choice in the region, while entering its second weekend in the UK as fifth choice.

*Infrequent moviegoers – been to less than 6 sessions in the past 6 months

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