3 - 5 may 2024
The Fall Guy landed as the most popular movie choice in its opening weekend across the US and UK. In the US, the title drew predominantly frequent male moviegoers, skewing older with over half the audience aged 45+. Whereas in the UK, The Fall Guy drew an 11% more infrequent audience than the US, skewing slightly younger.
In celebration of Star Wars Day, the re-release of Star Wars: Episode 1 - The Phantom Menace attracted a solid audience as the second most popular choice for both regions, drawing 70% and 80% infrequent audiences in the US and UK respectively.
