weekend insights

4 - 6 July 2025

Jurassic World Rebirth roared into its opening weekend as the most popular choice for moviegoers across the US and UK. The movie drew a high 76% infrequent* audience in both regions, with its attendance skewing male at 57%.

F1: The Movie raced into its second weekend as second choice in both regions, gaining more traction with infrequent moviegoers compared to opening weekend (+10% in the US, and +5% in the UK).

*Infrequent = been to less than 6 sessions in the past 6 months

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