weekend insights

19-21 June 2026

Toy Story 5 landed the biggest opening weekend in the franchise's history, topping the box office in both the US (61%) and the UK (69.9%). Strong turnout in the 25-44 age bracket across both markets points to families leading the charge, with nostalgia-driven parents bringing their kids along for the ride.

It's also pulling people back into cinemas: attendance climbed week-on-week, and more than 75% of the film's audience (in both countries) were infrequent moviegoers.*

Disclosure Day and Obsession rounded out the top three, with Obsession showing impressive holdover power.

*Infrequent moviegoers are those who've attended fewer than 6 sessions in the past 6 months.

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