weekend insights

25-27 September 2026

With different releases in each market, it was a mixed weekend across the US and UK box office.

Primetime claimed the top spot in the US, attracting 21.1% of moviegoers. As Primetime is yet to be released in the UK, Avengers Endgame: Encore topped the UK box office with 40.6% of moviegoers. The rerelease placed fifth in the US with an 8.4% share, an impressive result overall for a returning title.

Heart of the Beast debuted in second place in the US with 21% of moviegoers and came third in the UK with 10.7%. Despite a crowded release schedule, the movie delivered a solid opening weekend in both markets.

Resident Evil (2026) continued to perform well in its second weekend, securing third place in the US with 20.5% of moviegoers and second place in the UK with 17.9%.

Audience profiles differed significantly for Avengers Endgame: Encore between the two markets. In the UK, the movie resonated strongly with younger moviegoers, with 54% of the audience aged 12-24. In the US, the audience skewed slightly older, with 49% aged 25-44 and only 22% aged 12-24. The movie was strongly male-skewed in both countries, accounting for approximately 70% of moviegoers.

In contrast, Heart of the Beast attracted an older audience. In the US, 39% of moviegoers were aged 45-64, making it the largest age segment. In the UK, the audience was similarly mature, with 37% aged 45-64. The gender split was relatively balanced in both markets. This audience profile suggests the movie is resonating with the traditional audience for gritty survival dramas and mature action thrillers.

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