24-26 July 2026
The Odyssey continues to dominate the box office, driven by strong word of mouth and outstanding reviews. With 60% of moviegoers in the US and 66% in the UK seeing the movie this past weekend, it is continuing to bring infrequent moviegoers* back to theatres and expanding its audience beyond regular cinema attendees.
Hadestown: The Musical, a filmed production of the acclaimed stage show, also delivered a strong box office debut. Released exclusively in the US, it set a new record for the highest-grossing opening weekend for a stage theatre capture, narrowly surpassing Hamilton. The audience skewed slightly towards Millennials, who accounted for 41% of attendees, while also attracting a broad mix of moviegoers, with 25% of admissions coming from the 12-24 age group and another 25% from moviegoers aged 45-64.
*Infrequent moviegoers are those who have attended fewer than six cinema sessions in the past six months.
